How to know the brands for which influencers have worked before?
Analysing an influencer’s profile is essential to put a lasting impact on your target audience. Qoruz tool provides you a complete overview of an influencer’s social media account that includes insights like engagement, total number of followers, follower’s growth rate, brand mentions etc.
To view an influencer’s profile, log in to your Qoruz account.
Click on the “Create Plan” tab that will take you to the next page wherein you need to fill in details of the campaign.
Click on “Search Influencers”. You will be redirected to a page where you can see the list of influencers based on your search.
Click on the influencer's snippet. This will take you to the influencer’s profile.
When you reach the profiler page, you get to see an overview of the influencer’s metrics. On the same page, you can see the name of the brands for which the influencer has posted social content in the past.
If you wish to know an influencer’s brand coverage for a specific platform, click on the concerned Platform name present against the overview button on top. For instance, if you wish to see for how many brands an influencer has spoken about on Instagram, then Click on Instagram tab.
Click on ‘Brand’ tab present next to the content tab.
You will see the list of brand names along with the category that the influencer has worked for on Instagram.
How to know about the type of Audience following influencers?
Before you start your search for influencers, spend some time in outlining details about whom you wish to connect with this campaign. Qoruz gives you detailed insights about the type of audiences following the influencers.
Go to the ‘profile page’ of an influencer.
The audience insights are given for Twitter and Instagram platforms. If you wish to see the audience insights for Instagram, click on Instagram tab and then go to the Audience tab.
As shown in the image, you get to see data on what kind of followers they have - which categories they’re inclined towards.
When you go to the next tab i.e. Work As, you get to know the profession of the followers. Also, you will be provided with the information of the city from which the influencer has the maximum following.
Apart from this, audience gender split is also calculated and shown.
With Qoruz, you get the advantage of getting a quick overview of what content influencers have been posting on their social handles. It is essential to have a clear idea of the type of content influencers post before you get them onboard.
Go to the Profile page of an influencer.
Here, you will find various categories for which influencers have been seen posting frequently.
For instance, if you want to discover what type of content influencer posts on Instagram, go to Instagram tab and click on Content.
You will get to see all the content posted by the influencer on Instagram.
Also, you get the option of filtering the post based on Top, Recent and Brand posts which will give you a clear picture of the brand names with whom the influencer collaborated in the past.
What is Qoruz Score?
Qoruz score is a percentile-based scoring ranging from 1 to 10 and the score is distributed based on their audience engagement on various social media platforms.
To know the Qoruz score of influencers, go to their profile page.
The score acts as a quantifying value that helps you understand the level of influence an influencer has on different platforms. Higher the score, higher the influence!
Qoruz score is evaluated for each social profile of the influencer. Hence it proves as a metric to understand the presence and activity of an influencer across different social platforms. For instance, if you wish to know the Qoruz score of an influencer for Instagram, click on Instagram.
On the right side of the page, you can see the Qoruz score for that specific platform.
To know in detail how Qoruz score is calculated, Click here.
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